The Challenge
Audi makes a lot of cars. Their model page didn't make it easy to tell them apart. I was brought in to fix that.
The Process
Figured out what information actually matters when someone's choosing a car they probably can't afford yet.
The Solution
A model page that lets you compare cars without a degree in Audi nomenclature. Clean, fast, works on your phone.
What came out of it
▸Shipped across multiple Audi markets
▸Mobile-first — finally
▸People could actually find the car they wanted
Before / After
before
after